digital
branding

Westwood

A warmer, more welcoming redesign for a dental practice website.

Overview

This project reimagines a dental clinic’s outdated website into a clean, modern, and welcoming experience that builds trust while giving the practice more personality. The redesign addresses the site’s cramped layout and lack of visual character while making key information, including services, patient testimonials, insurance options, and appointment scheduling, easier to find. The goal is to create a professional yet approachable experience that leaves visitors feeling confident.

About

Westwood Dental is a dental clinic located in Westwood, Massachussets offering personalized care for patients of all ages. From routine preventive care to cosmetic and restorative treatments, the comprehensive practice is committed to creating a comfortable and welcoming experience.

Role

UI/UX, Branding

Tools

Figma, Illustrator, Photoshop

Timeline

September — October 2025

Brand Personality

Approachable, Trustworthy, Modern

Existing Website Audit

Finding the missing piece

The existing Westwood Dental website was evaluated across usability, visual design, and content to identify areas for improvement. The audit revealed opportunities to create a more cohesive, approachable experience while making information easier to navigate and key actions more clear.

Moodboard

Quiet, Minimal, Poetic

Taking inspiration from modern hanok and creating an environment of being surrounded by calm nature.

Minimalist look with natural textures and warm light.

Luxurious and beautiful in a traditional Korean way.

Sitemaps

Existing Site Map

Proposed Site Map

Process

Building the foundation

With the information architecture mapped out, I began with low-fidelity wireframes by hand before translating them into digital wireframes.

Digital Wireframes

Home

Insurance

FInal Design

A More Welcoming Experience

The final design brings together a clean, modern visual system with clearer navigation and a more intentional content hierarchy. The experience prioritizes services, trust-building information, and appointment scheduling while introducing a warmer visual identity that feels approachable and reassuring.

Testimonial

Before

after

Why Choose Westwood

Before

after

Services

Before

after

Membership Plans

before

after

UI Kit

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